Luxury and lifestyle: the Franzen Concept Store on the Königsallee
Lalique, Hermés, Meissen or perhaps Christofle instead? Fragranced candles, gift ideas or simply just first-class inspiration and shopping pleasure?
Düsseldorf inhabitants, Kö flaneurs and tourists from all over the world have fallen in love with the only traditional, family-run store directly on the Königsallee. The Kö is one of the major shopping boulevards in Europe − and that's precisely how Franzen is positioned: cosmopolitan, international, and with many desirable brands and must-haves.
Franzen has succeeded in maintaining the balance between progress and continuity. The personal service and outstanding quality are values that have endured through all generations and are characteristic of the more than 200-year-old success story. "We are constantly reinventing ourselves while retaining firm roots – with a tradition for innovation, that is our secret recipe," says Stephanie Kluth-Franzen. What began with porcelain is now a modern lifestyle studio, a world of inspiration and ideas that brings international trends to Düsseldorf with a top-class brand portfolio consisting of luxury, design and lifestyle.
The glamorous Joaillerie boutique in the Entrée is one of the highlights of the lifestyle concept Store on the Königsallee. High-quality watches, masterpieces of goldsmithery and exquisite gemstones represent selected luxury brands and special designer pieces. The shop windows facing the Königsallee are mesmerizing eye-catchers, a popular photo motif, and are also featured in the media. Franzen stands for a world where style has a beautiful home.Guests not only benefit from an inviting spa area with indoor pool, two Finnish saunas, steam room and a fitness area, but also from the unique connection between the hotel and the “Preventicum” private clinic. With direct access, guests are taken to the treatment rooms of the clinic, which under the direction of Professor Dr. med. Baumgart, offer cardio checkups as well as cardiovascular and medical examinations.